Our projects

We help our clients at every stage in the business development lifecycle
We work for blue chip clients in Europe and the US, mainly in the fields of technology, services and media.

> Positioning: improving awareness and consideration

> Attracting: building an integrated approach

> Winning: effective support to key bids

> Monetising: profit-focused transformation

> Maintaining: building and managing successful relationships

> Retaining: key account development

A leading services company was finding its financial targets harder and harder to reach because of bitter competition within its own key accounts. Instead of meeting ambitious growth targets, the business was spending most of its available time and effort on defending current business against predation from competitors.

We helped account leadership to identify the areas of most promise for them, prioritizing efforts on business that they had a fighting chance of winning, while pulling back from areas where heavy investment was certain and payback was not. As a result of highly targeted business development efforts, it was possible to stop losses in a range of key accounts while making significant breakthroughs in others. Within the largest sector, the result was a return to growth and profitability in the first year, and a surprise for some over-confident competitors.