Our projects

We help our clients at every stage in the business development lifecycle
We work for blue chip clients in Europe and the US, mainly in the fields of technology, services and media.

> Positioning: improving awareness and consideration

This services company had an established position in the marketplace but had lost focus in business development. They needed to re-group, establish their core focus and increase their win rate. Up front effort was spent on analysis, establishing the real win rate and gaining insight into the reasons behind lack of performance. Once this view was accepted, we moved on to the second phase: designing a sector oriented sales strategy, underpinned by clear analysis which enabled accurate client targeting, effective pipeline management and cost-effective deployment of scarce resources.

This focused attention on building a balanced pipeline and winning a profitable portfolio of deals; sales increased by 19% versus 6% market growth, which created the business case for an alliance management function with the specific objective to drive profitable growth, and helped shape a successful team which won over £50m business.

"The analysis was compelling, and the results impressive." Director.

> Attracting: building an integrated approach

> Winning: effective support to key bids

> Monetising: profit-focused transformation

> Maintaining: building and managing successful relationships

> Retaining: key account development