Our projects

We help our clients at every stage in the business development lifecycle
We work for blue chip clients in Europe and the US, mainly in the fields of technology, services and media.

> Positioning: improving awareness and consideration

> Attracting: building an integrated approach

> Winning: effective support to key bids

> Monetising: profit-focused transformation

> Maintaining: building and managing successful relationships

This long established services company was working hard to turn around its business around. Their track record was holding them back, because everyone they needed to talk to had an out-of-date impression. They needed to re-introduce themselves to their marketplace.

We focused on developing and rolling-out the marketing strategy which spanned staff, customers, partners, analysts, press and intermediaries, with the following key achievements: high impact communication strategy rolled out to address company-wide staff morale and motivation issues; board level account penetration at a top target client and identification of a significant deal where the company had previously been locked out; engagement with a new partner unleashing opportunities worth $65m; press relations which cemented the company as the logical choice for key lines of business and underpinned a pipeline worth $750m; reinvigorated relationships with three key intermediaries which unearthed opportunities worth $20-30m; roll-out of strategy which re-established the company’s credibility with analysts.

“Interaction with the analysts was unbelievably professional.” Director.

> Retaining: key account development