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From stability to transformation Hands up everyone who has heard of Dr. Pangloss? He was the philosopher (fictional, invented by Voltaire) who declared that “all is for the best in the best of all possible worlds”, so that even the worst disaster you see around you will have positive consequences in the end. And, in true Panglossian fashion, I am starting to see some exciting possibilities for real transformation, as business leaders start to see the opportunities in crisis, and not just the threats. > Introduction to Vector (pdf 107kb) Sample case studies > Vector positioning case study (pdf 36kb) > Adobe
demand development (pdf
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