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Case studies We work for blue chip technology and services clients in Europe and the US, including EDS, Capgemini, Microsoft, Adobe and Siemens. > Positioning: improving awareness and consideration > Attracting: building an integrated approach > Winning: effective support to key bids This outsourcing company had a strong track record, valuable experience and a highly motivated sales team. They were in the race for a major public sector outsource and needed a compelling vision and win themes to set themselves apart from the pack. We worked with the company to get under the skin of the end client’s requirements, and to understand how delivery of this significant and long term programme would affect members of the public, the private sector, and both civil and security branches of Government. Vector helped the company to develop a strong vision of the future and then designed an unusual way of bringing it to life. We facilitated a series of intensive workshops to analyse the complex competitive landscape, and to establish a shared understanding of what was a dynamic environment in constant flux. We played the lead role in developing buyer and influencer maps, and in building the differentiated win themes to play to key stakeholders. "Vector brought a high degree of professionalism and focus, together with specialist expertise and industry knowledge, which had an immediate and positive impact." Sales Team. > Monetising: profit-focused transformation > Maintaining: building and managing successful relationships | |