home building business what we do case studies downloads people getting in touch
|
|
|
 |
|
|
 |
||
 |
||
 |
||
 |
||
 |
||
 |
|
Case studies We work for blue chip technology and services clients in Europe and the US, including EDS, Capgemini, Microsoft, Adobe and Siemens. > Positioning: improving awareness and consideration A mid-sized IT services business, part of a larger industrial group, had never gone to market with a specific positioning and set of value propositions of its own, relying instead on the parent company’s own branding. Now, to support its growth agenda, it focused on developing a clear and differentiated go to market approach and asked Vector to play a lead role in contributing both content and best practice methodology. Vector worked with key stakeholders to develop, test and evaluate a range of options, leading to selection of the agreed final positioning, which will play a key role in underpinning the company’s ambition to grow the business. > Attracting: building an integrated approach > Winning: effective support to key bids > Monetising: profit-focused transformation > Maintaining: building and managing successful relationships | |